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Hallmark Launches Line of Cards for Recently Unemployed
Hallmark has has launched a greeting card line for people who have lost their jobs. The layoff card line includes serious and humorous cards. One of the cards calls the layoffs as a time period between stupid bosses. The cards could be helpful to those recently laid off, but senders have to be careful not to come off as insensitive. Take a look:
American Greetings Talking Yakety Yak Greeting Cards
Here are some videos of American Greetings' Yakety Yak line of greeting cards and ecards. The cards, which include garbage cans, toilets, food and coffee cups, have googly eyes and sometimes say obnoxious things. The Hamburger version won Card of the Year at the LOUIE Awards. Take a look;
23rd Annual LOUIE Awards Winners Announced at Gala Event
The Greeting Card Association (GCA) named the winners of the 23rd Annual LOUIE awards at a gala event in May at Espace in Manhattan. The card winners are separated by category and price. In each category there is an above $3.50 winner and a $3.50 and below winner.
American Greetings won Card of the Year in the Above $3.50 category with its Hamburger Hamburger Yakety Yaks card (pictured on the right). The winner in the $3.50 and Below Card of the Year prize went to icanhascheezburger and Madison Park Group's Best. Day. Ever card.
You can see a list of winners in all 53 categories here on the GCA website.
Here is a video from the LOUIE awards gala. Take a look:
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Photojojo has published instructions for making the world's smallest postcard. The tiny postcard does need to be put inside a regular sized envelope. You also need to write a message telling your recipient to look inside the envelope so they won't think it is empty.
Sunrise Greetings Signs Licensin Deal With Dena Designs
Sunrise Greetings announced it has signed a multi-year licensing deal with Dena Designs. Through the partnership, Dena will continue sharing her designs with Sunrise Greetings' consumers through an expanded line of gifts and greetings. New offerings will also be sold through Sunrise Greetings' sister company and Hallmark subsidiary, DaySpring.
The expansion marks the continuation of a relationship first established in 2005 with the launch of an exclusive line of embellished cards for Sunrise Greetings. Dena and Sunrise Greetings also partnered on the happi by Dena collection, a mix of cards featuring bright colors and uplifting prints.
Dena said in a statement, "My philosophy is to 'surround yourself with the things you love,' and sending a card is all about making sure the recipient feels that very love. Working with Sunrise is a joy. Together we are creating beautiful and heart warming product for our consumers."
American Greetings and Taylor Swift Celebrate One Year Anniversary
Last spring, American Greetings Corporation launched a line of cards written and inspired by Taylor Swift. Over the past year the collection has expanded to included Valentine cards and holiday cards. To celebrate the first anniversary, a new line has been introduced to commemorate spring birthdays, friendship, and love.
The spring collection includes 28 designs and features the handmade format that was introduced for Valentine's Day as well as all-new music cards. The new cards are highlighted by everything from paper tip-ons and photo corners that make it look as if an actual glossy photo is attached to the front of the card. There are also six new music cards featuring several of Taylor's hit songs, including "Love Story," and "You Belong With Me."
American Greetings Corporation announced that its European subsidiary, UK Greetings Ltd., has acquired Watermark Publishing Limited. Watermark is a UK greeting card company, established in 1990. It has approximately $40 million of annual revenue and employs about 250 associates.
Gary Rowley, chief executive officer of UK Greetings Ltd. said, "We are delighted to announce the acquisition of Watermark Publishing Limited and welcome them into the UK Greetings family. For many years we have watched and admired the creativity of Watermark. Their product has a unique style and tone that resonates with the consumer. Moreover, we believe that their greeting cards complement our current product offering and support our broader product leadership strategy."
American Greetings Launches Cards With Dancing Characters
American Greetings has launched a line of greeting cards called Dance Machine. The cards feature dancing characters. The bobble head characters "dance" along to a festive song. American Greeting says the characters spring to life as soon as the greeting is opened revealing mobile arms and legs that move in rhythm to the music.
"Music cards are popular with our consumers because they add that extra celebratory element, and with Dance Machine we wanted to take that to the next level," said Mary McClain, creative director of new product concepts at American Greetings. "The cards are a lot of fun because they offer that great initial surprise and then a hilarious punch line as the character wraps up their unique dance."
American Greetings has introduced a new types of cards that contain a special note for later. American Greetings says the Open this When cards are perfect for heartfelt messages of love, inspirational messages, and funny add-ons to an already great joke.
"With the note for later, friends and family are given a second opportunity to enjoy the experience of opening a greeting card and reading a warm message that is just for them," said Mary McClain,creative director, new product concepts, at American Greetings. "We're very excited about this new product because it really transforms the typical greeting card experience to make it even more enjoyable, memorable and meaningful for both the sender and their recipient."
Hallmark Cards has announced its new Girlfriends collection. The Girlfriends Collection addresses a variety of real-life situations, ranging from life's celebratory moments (such as birthdays, happy hours and personal achievements), to the challenging situations women face (including relationship issues, illnesses, divorce, job stresses and more).
"The bond between girlfriends is often compared to the bond between sisters, and this collection is designed to enhance that connection," said Sarah Tobaben, Hallmark Cards editorial director. "Ideally, the line will bring to light any of the common experiences our consumers share, and girlfriends across the country will realize their friends are there to celebrate and encourage them every step of the way."
The line also features gifts that can be shared between friends, including oil cloth handbags, "Lolita" mini wine glass sets, magnetic notepad, and more. Cards start at $1.49, and gifts range in price from $1.99 to $29.95.
London-based artist and papercutting master Rob Ryan has created some unique paper cut greeting cards. The intricate cards are sold here on Catbird for $3.95.
Hallmark has announces the launch of the company's first postage-paid product, Postage-Paid Postcards. The postcards were developed with the US Postal Service and use a new barcode technology that eliminates the need for consumers to purchase and apply a stamp. The 16 postcards are sold in packages of eight different designs that use humor to encourage women facing difficult life circumstances. Each package will retail for $9.99. The Postage-Paid Postcards will be available in Hallmark Gold Crown stores at the end of May.
"Consumers told us they feel it's important to send encouragement to friends going through difficult times and the simpler it is to do, the more likely they are to reach out," said Cindy Mahoney, Hallmark vice president of product development. "These Postage-Paid Postcards create a convenience we’ve not offered before. All you need to do is fill out the postcard and drop it in the mailbox."
GreetingCardsDirect.com has launched SympathyCardsDirect.com. The new site offers customizable personalized sympathy cards and thinking of you cards. The site also contains advice for writing sympathy cards and etiquette tips.
"I think we've all struggled at one time or another trying to find just the right words when signing a sympathy card or composing a condolence note. Or perhaps when sending out business sympathy cards you are unsure of the proper sympathy etiquette to follow. We've all been there and that is what inspired us to develop SympathyCardsDirect.com into something more than simply a place to purchase personalized sympathy cards," says Laura Ahern, Marketing Manager of GreetingCardsDirect.com. "We wanted this website to be a resource for people seeking help or advice with these types of issues. Let's face it -- condolence cards don't necessarily conjure up thoughts of happiness, but they do provide much needed support to those who are grieving. In many ways, they're the most significant greeting cards you will ever send."
The Greeting Card Association (GCA) named the winners of the 23rd Annual LOUIE awards at a gala event in May at Espace in Manhattan. The card winners are separated by category and price. In each category there is an above $3.50 winner and a $3.50 and below winner.
American Greetings has launched a line of greeting cards called Dance Machine. The cards feature dancing characters. The bobble head characters "dance" along to a festive song. American Greeting says the characters spring to life as soon as the greeting is opened revealing mobile arms and legs that move in rhythm to the music.
Hallmark Cards has announced its new 
Hallmark has announces the launch of the company's first postage-paid product, Postage-Paid Postcards. The postcards were developed with the US Postal Service and use a new barcode technology that eliminates the need for consumers to purchase and apply a stamp. The 16 postcards are sold in packages of eight different designs that use humor to encourage women facing difficult life circumstances. Each package will retail for $9.99. The Postage-Paid Postcards will be available in Hallmark Gold Crown stores at the end of May.
GreetingCardsDirect.com has launched 
