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American Greetings Launches Live Greetings App

American Greetings Live Greetings App

American Greeting has launched its Live Greetings app. The app brings the greeting card company's cards, such as the Yakety Yaks cards, to life as digital experiences. Customers can personalize digital cards with personalized voice messages using the app. The free app can be found here on and here on Google Play.

Eliza Wing, director of digital brands at American Greetings, says in a statement, "The convenience of an app that allows users to send both a card and a personalized voice message, through the ease of their phone, is ideal. Recognizing that smart phones are integral to our consumer's lives and knowing the power of receiving a personalized voice message on ones' special occasion, Live Greetings brings it all together and takes making meaningful connection to a whole new level."

Image: American Greetings

Posted on January 23, 2014

Hallmark Partners With Marvel for Guardians of the Galaxy Collection

Marvel Guardians of the Galaxy logo

Hallmark has partnered with Marvel for a Guardians of the Galaxy collection. The collection of stationery and social expressions products will star the film's intergalactic characters Peter Quill, Gamora, Drax, Groot and Rocket Raccoon. The collection will also include greeting cards, party supplies, wrapping paper and ornaments. The film, Marvel's Guardians of the Galaxy, will arrive in theaters on July 14, 2013.

Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products, said in a release, "There is so much excitement and enthusiasm in the marketplace for Marvel's Guardians of the Galaxy. Hallmark joins an impressive roster of licensees who have formed the cornerstone of a merchandising program that will extend the film to consumers in fresh and interesting ways."

Photo: Marvel

Posted on October 10, 2013

American Greetings Went Private Last Month

American Greetings LogoAmerican Greeting Corporation went private last month. It was acquired by the Weiss Family for $19 per share. The total amount of the buyout was over $600 million. American Greetings has been creating and manufacturing greeting cards for over $100 years. The deal was approved by shareholders at a special meeting held on August 7, 2013 at the company headquarters in Cleveland, Ohio. The company had been receiving proposals about going private from the Weiss Family since as early as Q3 2012.

Chief Executive Officer Zev Weiss said in a statement on the closing date, "Today is a milestone in the Company's history as shareholders approved the Weiss Family proposal to make American Greetings a privately held company and that transaction was closed today."

President and COO Jeff Weiss said, "Our family has guided the Company for more than 100 years and we are excited to see American Greetings return to its roots as a family-owned business."

A news story about the acquisition in the Cleveland Plain Dealer says the acquisition was overwhelmingly approved by share holders.

Photo: American Greetings

Posted on September 26, 2013

Husband and Wife Team Behind Old Tom Foolery Make Cards in Their Basement

CBS Minneapolis reports that Joel and Lauren Gryniewski make edgy creating cards out of their basement. The husband and wife team have their Old Tom Foolery cards in 600 boutiques nationwide, including Papyrus and Target. The cards can be found online at The couple say they try to make the cards "high quality, humorous and gender neutral." Take a look:

Posted on July 11, 2013

Traditional Greeting Cards in Decline But Remain Popular for Special Occasions

Marketwatch has an article about the future of traditional greeting cards - print cards delivered by snail mail. The industry is battling the rise of ecards and social networks. The big greeting card companies do have their own ecard lines, but sales of traditional cards have been declining over the past 10 years. Marketwatch says they have fallen 60% in this period.

Despite the decline there are some occasions for which traditional cards are still preferred. The Marketwatch article says Facebook and ecards do not threaten these five occasions: sympathy cards, Mother's Day, bar mitzvahs, partner's birthdays and wedding anniversaries.

It will really be up to the next generation as to whether print cards persist or slowly fade away. If they still enjoy holding and sending physical cards then there is no danger of print cards going away, at least not for the more important holidays and events. We suspect that the joy a child gets from receiving a physical birthday or Halloween card will be enough to keep print cards around, even in a world filled with apps, ecards and social networks. However, it is possible the cost per card will rise as fewer cards are sent and less are produced.

Posted on May 7, 2013

Hallmark Running Kids & Critters Contest

Hallmark runs different greeting card contests through its Hallmark Card Contests. Hallmark is currently running a Kids & Critters greeting card contest. The company is seeking cards that feature a photograph of a kid and a pet for this contest. Designs and illustrations will not be accepted. Hallmark says, "Use a photo of a pet and a child, along with your original writing, to create a fun, sweet, or silly card."

Submissions will be accepted until February 24, 2013. The prize is $250 if your card is put up for sale online and another $250 if it is sold in stores. You can find all the details at

Posted on February 8, 2013

First Dog Bo is Featured on 2012 White House Holiday Card

2012 White House Holiday Card

First Dog Bo is featured on the 2012 White House Holiday card. Bo is scene is front of the White House playing in the snow. The card was designed by Larassa Kabel, a professional artist from Des Moines, Iowa. The White House says Larassa has a dog of her own at home, which is why she decided to feature Bo on the card.

Image: Larassa Kabel/White House

Posted on December 7, 2012


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