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American Greetings 2009 Halloween Cards
American Greetings has announced its Halloween lineup for 2009, which includes sound envelopes and Talking Heads cards. The National Retail Federation has
said overall Halloween sales will be down significantly but people will still be buying some cards, candy and costumes.
"It's no surprise that people love Halloween--there's fun, fright, and a
little magic in the air," said Mary McClain, creative director, new product
development at American Greetings. "We've infused that same excitement and
spirit into the card aisle so that there's something special to share with
anyone, and we think these new innovations do a great job of that."
American Greetings sound envelopes are now available in fun Halloween themed designs. When opened, the card provide sounds of bubbling cauldrons and cackling witches, ghostly moans, creaky doors and screams. Halloween for American Greetings also marks the return of its popular summer card line, Talking Heads, with an all-new cast of characters including a vampire, witch, skeleton and zombie.
Another addition this year for American Greetings is a line of greeting cards with visual tricks. As the cards are flipped open, a haunting image magically comes to life as skeletons dance and black cats cross your path. Sweet vintage-inspired looks and charming extras have been added to greeting cards that can double as holiday decor such as pop-ups, banners, shadow boxes and word garland.
Posted on October 11, 2009
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Halloween is the Fastest Growing Greeting Card-Sending Occasion
 Halloween is here at last. Americans will spend an estimated $5.77 billion this year on Halloween costumes, candy, decorations and greeting cards, according to the National Retail Federation. And nearly two-thirds of American adults say they plan to celebrate the fall occasion in some way. Below are some statistics and information provided by the Greeting Card Assocation.
- Halloween card-giving is also on the rise. The Greeting Card Association
estimates that approximately 35 million Halloween cards will be exchanged in 2008. Although the majority of these cards are sent to young children, humorous adult-to adult card sending is gaining ground, as oldsters share the fun and delight of a holiday they enjoyed as kids.
- Halloween now ranks as the third largest day for parties in the U.S., behind New Year's Eve and Super Bowl Sunday.
- Americans are also transporting the Halloween spirit into their homes, making it the second-largest holiday for home decoration purchases after Christmas.
- It is also the fastest growing greeting card-sending occasion.
There are large number of website providing electronic Halloween greetings including 123greeting.coms, American Greetings and Blue Mountain. In addition to print cards you find in stores there are always ways to build Halloween cards online. For example, this post on ShoppingBlog.com describes a feature on Hallmark's website that lets you add your own photograph to a cute printed Halloween card. Hallmark will even do the delivery part for you.
Photo (top): Screenshot from American Greeting's "Heard It Through the Graveyard" e-card.
Posted on October 31, 2008
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Consumers to Spend More on Halloween in 2007
 Halloween seems to be getting bigger each and every year. This year retailers are expecting a Happy Halloween. A study from the NRF found that consumers will spend an average of $64.82 this year including an average of $3.92 on Halloween greeting cards.
Halloween party-goers are bobbing for more than just apples. They'll also be on the lookout for candy, costumes and decorations. The average person will spend $23.33 on Halloween costumes (including children's and pet's costumes), though young adults will spend far more. In fact, according to the survey, 18-24 year-olds plan to be the most festive, spending $34.06 on costumes, nearly twice as much as they plan to spend on candy ($19.65). According to the survey, average spending will rise in all categories, including candy ($19.84, decorations ($17.73) and greeting cards ($3.92).
You can search for Halloween greeting cards here on the search engine. You can find some Halloween shopping links here on ShoppersShop.com.
Posted on October 2, 2007
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