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Hallmark Launches Girlfriends Collection
 Hallmark Cards has announced its new Girlfriends collection. The Girlfriends Collection addresses a variety of real-life situations, ranging from life's celebratory moments (such as birthdays, happy hours and personal achievements), to the challenging situations women face (including relationship issues, illnesses, divorce, job stresses and more).
"The bond between girlfriends is often compared to the bond between sisters, and this collection is designed to enhance that connection," said Sarah Tobaben, Hallmark Cards editorial director. "Ideally, the line will bring to light any of the common experiences our consumers share, and girlfriends across the country will realize their friends are there to celebrate and encourage them every step of the way."
The line also features gifts that can be shared between friends, including oil cloth handbags, "Lolita" mini wine glass sets, magnetic notepad, and more. Cards start at $1.49, and gifts range in price from $1.99 to $29.95.
Posted on June 30, 2010
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Hallmark to Launch Postage-Paid Postcards
 Hallmark has announces the launch of the company's first postage-paid product, Postage-Paid Postcards. The postcards were developed with the US Postal Service and use a new barcode technology that eliminates the need for consumers to purchase and apply a stamp. The 16 postcards are sold in packages of eight different designs that use humor to encourage women facing difficult life circumstances. Each package will retail for $9.99. The Postage-Paid Postcards will be available in Hallmark Gold Crown stores at the end of May.
"Consumers told us they feel it's important to send encouragement to friends going through difficult times and the simpler it is to do, the more likely they are to reach out," said Cindy Mahoney, Hallmark vice president of product development. "These Postage-Paid Postcards create a convenience we’ve not offered before. All you need to do is fill out the postcard and drop it in the mailbox."
Posted on April 30, 2010
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Hallmark Mobile Greetings Launches
Hallmark has launched Hallmark Mobile Greetings, a new product for cell phones. Senders can also add their personal message to any of the greetings Hallmark has created.
"Millions of people rely on cell phones as part of their daily routine of connecting with others," said Mike Adams, Hallmark Mobile manager. "With Hallmark Mobile Greetings, consumers can creatively connect right away over everyday moments and occasions like a shared joke or words of encouragement. We are taking the skill Hallmark has of helping people connect and are bringing it to the mobile world."
Hallmark Mobile Greetings is available by downloading to a cell phone the free mobile phone application from mobile.hallmark.com. Users can then send greetings to other mobile phones. Consumers also can send greetings directly from mobile.hallmark.com for delivery to a mobile device. Each Hallmark Mobile Greeting costs 99 cents. Fees are billed as part of monthly service-provider charges and the sender is only charged if the recipient opens the mobile greeting.
Posted on July 22, 2009
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Hallmark Debuts Blooper Photo Card Creation Contest
Hallmark has announced its fifth online greeting card creation competition. This one is called "YourBloopers" and it involves laugh-out-loud cards. The 60 finalists' designs will be sold in more than 10,000 stores nationwide this summer.
From Jan. 12-Feb. 1, Hallmark will accept submissions online here. Hallmark judges are looking for cards that have photos and writing that work well together, could be sent to many different people and are laugh-out-loud-in-the-card-aisle funny. Each eligible photo must be funny, intriguing and in a vertical format. Wording inside the card should wish the recipient a happy birthday.
"This is our fifth card competition," notes Hallmark editorial director Sarah Mueller. "We're finding people have really funny photos that seem to be meant for a greeting card, so this is an opportunity to pair a great photo with a hilarious birthday wish."
Posted on January 16, 2009
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Hallmark Insights Names Kimberly Hanson VP of Sales
 Hallmark Insights has hired Kimberly Hanson as the vice president of sales. Hanson will oversee strategic and consultative selling and client support initiatives with the company's sales team. Hallmark Insights is a division of Hallmark that specializes in business incentive solutions
"Kimberly comes to us with more than 18 years of management experience, much of it acquired working with Fortune 100 and Fortune 500 companies," said Hallmark Insights President Keith Fenhaus. "This experience will be immediately and directly applied to our Fortune 100/500 client relationships and global initiatives. She is uniquely qualified to support our expansion into new markets, providing customized solutions to client incentive activities."
Hanson's most recent experience includes St. Paul, MN.-based Merrill Corporation, where she held a variety of posts, the most recent position being vice president of the Brand Management Services Division.
Posted on September 5, 2008
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Hallmark Is Running Greeting Card Contests
 Hallmark recently ran a greeting card contest asking people to come up with an idea for an original pet-themed greeting card. The cards that were chosen are going to be sold on Hallmark.com and at retail stores. The Columbia Tribune reports that a finalist will be chosen in September.
In January, Columbia resident Lisa Kennedy submitted a pet-themed birthday card to Kansas City-based Hallmark Cards Inc. as part of the company's YourPets contest. She learned last month that she was chosen as one of 67 finalists and that her card, titled "Sitting Pretty," would be sold at Hallmark.com and more than 10,000 retail stores starting June 16. Finalists also won $250.
Hallmark spokeswoman Sarah Gronberg said that initially "hundreds, if not thousands" of each of the 67 cards will be produced. She said the cards will be available through September, when a grand prize winner will be chosen.
"I was surprised and excited," said Kennedy, a 30-year-old lawyer who works in the Missouri attorney general's office.
Hallmark is now running a second greeting card contest. This time Hallmark is looking for funny Shoebox cards. Hallmark's site says, "You get cards and you think, 'I'm funnier than that!' Well Chuckle McGigglepants, here's your chance. Send us a card, any card, as long as it's funny." You can read more about the contest and how to enter here. Funny card designs can be submitted until Sunday, 3/23/08, 11:59pm CST.
Posted on March 7, 2008
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Hallmark Gets Political
 This year everything is about Super Tuesday even greeting cards. Hallmark has announced a new selection of cards poking lighthearted fun at the American political process and its cast of characters, including Senators Hillary Clinton and Barack Obama, President George W. Bush and former New York Mayor Rudy Giuliani.
One card depicts Hillary Clinton and Barack Obama in a heated debate over who wishes you a happier birthday. Another card (pictured on the right) features President Bush saying, "The celebrification of a person's bornfulness is a rightitude we hold dear in this nation."
"Political parodies have a close following, although the typical venue is through the news media or late night talk shows," said Steve King, editorial director at Hallmark. "By putting the humor in greeting cards, consumers can share a laugh over lighthearted political satire. It's a way Hallmark is helping people connect through humor that is both timely and relevant."
Hallmark will have new political cards available in stores throughout the election season. Some of these cards include sound and motion according to a statement released by the card publisher. You can also see a few of the cards here on the Hallmark.com website.
Posted on February 4, 2008
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Paris Hilton Sues Hallmark Over Greeting Card
 Reuters reports that Paris Hilton is suing Hallmark over a card that shows Paris Hilton as a waitress. The text on the card reads, "Don't touch that, it's hot. What's hot? That's hot." The lawsuit says Hallmark used Paris Hilton's trademarked phrase "That's hot" without permission and also violated Hilton's right to privacy by using her likeness on the greeting card.
Hilton, 26, is suing for an injunction against the U.S. greeting card company and for damages in excess of $100,000, according to the suit filed late on Thursday in U.S. District Court in Los Angeles.
Kansas City-based Hallmark Cards said the card was part of a satirical series that parodied celebrities and politicians.
According to the lawsuit, Hilton's face is superimposed over a cartoon of a waitress serving food to a patron with the dialogue "Don't touch that, it's hot. What's hot? That's hot."
It says the card was selling in the United States for $2.49.
The suit says that Hallmark failed to obtain approval from the hotel heiress for using her image and had damaged her rights to privacy and publicity.
Smoking Gun has an entry with a copy of the lawsuit. A Hallmark representative told TMZ that "Some of Hallmark's new humor greeting cards are parodies of today's most popular celebrities and politicians. These cards take a satirical look at news and gossip surrounding these public figures, including Paris Hilton, and we do not believe Hallmark has violated any of Ms. Hilton's rights."
Another one of Hallmark's Paris Hilton cards from its Shoebox line features Paris Hilton in jail. The text on the card reads, "The Really, Really, Really, Really Simple Life." You can see the card here in an earlier post. The greating card companies have been trying to produce more current events, pop culture and humorous cards lately to compete with the rapidly growing online greetings market.
Posted on September 7, 2007
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Hallmark's Pop Goes the Culture Cards
 Hallmark has a new line of cards called Pop Goes the Culture. The cards feature famous lines from popular television shows like Lost and Grey's Anatomy. Other cards in the new line feature quotes from celebrities including Bill Maher, J.K. Rowling and Gwen Stefani. An article on MLive.com about the Hallmark cards gives the following examples.
"Once in a blue moon, people will surprise you ... and once in a while, people may even take your breath away,'' reads one quote from "Grey's Anatomy'' on the outside of a card, with this on the inside: "Thank you for making mine a lifetime of blue moons.''
And there is this from Lost: "You're one of the good ones" on the outside of the card, and inside, "... and I'm one of the lucky ones. Very lucky."
Rocker Gwen Stefani and author J.K. Rowling, the movie Top Gun and TV shows The Office and Cheers are among other sources.
The image on the right is a picture of the Grey's Anatomy card described above. You can see a few more card images here. These cards might work well for people that share a similar interest in celebrities, authors, music or television shows.
Posted on August 8, 2007
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