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American Greetings Launches Open this When Cards
 American Greetings has introduced a new types of cards that contain a special note for later. American Greetings says the Open this When cards are perfect for heartfelt messages of love, inspirational messages, and funny add-ons to an already great joke.
"With the note for later, friends and family are given a second opportunity to enjoy the experience of opening a greeting card and reading a warm message that is just for them," said Mary McClain,creative director, new product concepts, at American Greetings. "We're very excited about this new product because it really transforms the typical greeting card experience to make it even more enjoyable, memorable and meaningful for both the sender and their recipient."
Posted on July 31, 2010
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American Greetings 2009 Halloween Cards
American Greetings has announced its Halloween lineup for 2009, which includes sound envelopes and Talking Heads cards. The National Retail Federation has
said overall Halloween sales will be down significantly but people will still be buying some cards, candy and costumes.
"It's no surprise that people love Halloween--there's fun, fright, and a
little magic in the air," said Mary McClain, creative director, new product
development at American Greetings. "We've infused that same excitement and
spirit into the card aisle so that there's something special to share with
anyone, and we think these new innovations do a great job of that."
American Greetings sound envelopes are now available in fun Halloween themed designs. When opened, the card provide sounds of bubbling cauldrons and cackling witches, ghostly moans, creaky doors and screams. Halloween for American Greetings also marks the return of its popular summer card line, Talking Heads, with an all-new cast of characters including a vampire, witch, skeleton and zombie.
Another addition this year for American Greetings is a line of greeting cards with visual tricks. As the cards are flipped open, a haunting image magically comes to life as skeletons dance and black cats cross your path. Sweet vintage-inspired looks and charming extras have been added to greeting cards that can double as holiday decor such as pop-ups, banners, shadow boxes and word garland.
Posted on October 11, 2009
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American Greetings Announces Sound Envelopes
American Greetings has announced in a press release that they are launching sound envelopes. When the envelope is opened it activates a song or a recorded sound to play. The envelopes will retail for $3.49. Here's more from the press release.
This patent-pending design has an innovative mechanism in the opening flap, which triggers music or sound to be played each time it is opened. These mailable envelopes allow consumers to add a surprising burst of sound to almost any greeting card. The new envelopes also feature themed designs to create an exciting way to package a greeting card that's not only visually appealing, but also a lot of fun.
"We know that consumers want to create memorable experiences when celebrating special occasions to show their friends and family just how much they care," said Mary McClain, new product concepts creative director American Greetings. "Music and sound envelopes are a unique way to customize a song or sound clip to an already carefully selected greeting card and it adds such a wonderful surprise when the envelope is opened."
Featuring a variety of songs and sounds, the collection has everything to delight recipients, ranging from "What I Like About You" by The Romantics, "You Got It (The Right Stuff)" from New Kids on the Block, and "Happy Birthday" to people cheering and animal noises. The envelopes are perfect additions to any birthday or other festive occasion.
Posted on May 22, 2009
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New Greeting Cards Contain Audio Clips From Movies
Cleveland.com reports that American Greetings has teamed up with Paramount for a line of print audio greeting cards that contain lines from movies. A Godfather card is one of the first 10 from this new line of birthday cards.
The $4.99 cards, which are just starting to appear on store shelves at American Greetings and Carlton Cards stores, will also be sold at drugstores, supermarkets and mass retail outlets such as Wal-Mart and CVS.
Other cards in the series feature characters from the movies "Airplane," "Clueless," "Dreamgirls," "Major League," "The Naked Gun," "Old School," "Road Trip," and "Tommy Boy."
The "Tommy Boy" card features Richard (David Spade) and Tommy (Chris Farley) with the phrase: "It's your birthday - Do something exciting!" Inside, the two say, "Have fun!"
The sound chip adds, "I can't believe you've never been cow tipping before! Get ready to live!"
The cards cost $4.99 and can be purchased at American Greeting stores, Carlton Cards stores as well as drugstores, grocery stores and other retailers that carry cards.
Posted on March 21, 2009
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American Greetings Seeks to Acquire Recycled Paper Greetings
 American Greetings is seeking to acquire rival Recycled Paper Greetings Inc. Recycled Paper Greetings filed for bankruptcy as part of the proposed sale. RPG Investment Holdings strongly opposes the actions taken by American Greetings reports Reuters.
RPG Investment Holdings and funds affiliated with private equity firm Monitor Clipper Partners LLC said in a separate statement on Friday that they "strongly oppose the actions taken by American Greetings" prior to the bankruptcy filing.
According to Recycled Paper's website, it is a Monitor Clipper portfolio company.
"Through its unlawful actions, we believe American Greetings is attempting to eliminate Recycled Paper Greetings as a competitor, in an effort to gain more widespread traction in the lucrative market segment in which Recycled Paper Greetings excels," the investors said.
There are other article about investors complaining about the sale here, here and here.
Posted on January 5, 2009
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American Greetings to Cut 275 Jobs
 American Greetings Corp. is eliminating 275 jobs because of the weak economy. Internet Retailer reports that the economy will cause the company to fall short of its expected Q3 earnings. The cuts will be made at American Greetings' headquarters in Cleveland, Ohio. The company employs 18,000 people and 2,200 of them work at the Cleveland headquarters. Ohio.com has more details on the layoffs at American Greetings.
Posted on December 27, 2008
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People Buying More Blinking and Musical Print Cards
Reuters reports that American Greetings says there is more demand for bliking and musical print cards. Unfortunately, American Greetings says they are unable to make as much profit from these cards because of the cost.
Those kinds of cards cost more for American Greetings to produce, so the company nets less profit per card compared to a traditional greeting card that might quietly pronounce "I love you" without an accompanying musical arrangement.
"We had lower yielding sales, meaning we generated less income as a percentage of net sales. The lower yield was driven by more costly content and lower sell-through. As an example, we sold more cards with higher content-related costs, such as music, lights, and embellishments," Chief Executive Zev Weiss told investors on a call.
We probably are not too far away from card manufacturers using e-ink technology to create cards. The cost for these cards would probably lower the profit margins for card publishers as well.
Posted on October 6, 2008
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Clinton Griffiths Wins American Greetings Humor Contest
 American Greetings says about 60,000 people thought they were funny and entered its Think You're Funny? Prove It! caption writing contest. Clinton Griffiths of Derby, KS was awarded the grand prize of $1,000.00. Two runners-up will have their concepts posted on AmericanGreetings.com and will also receive one-year memberships to the site. The contest ran in conjunction with the release of American Greetings' newest line of funny photo cards, Fun Pix. They now have a new contest up called Sounds Funny to Me.
Griffiths submitted copy for a picture of two young boys looking down into the kid's potties they are sitting on. The image resonated with Griffiths, who recently became a father. Inspired by the trials of new parenthood and caring for his seven-month old son, Colton, his caption read, "Sorry your card is late. Dooty called. Happy Belated Birthday."
"I was shocked and delighted to find out I was the winner. My wife Mary Beth didn't believe me at first," Griffiths said. "I've always enjoyed looking at funny photos and thinking of humorous captions to go with them. Those are my favorite types of cards to give family and friends."
The judging was completed by a team at American Greetings, who looked at many factors in deciding the ultimate winner.
"We received a lot of very funny ideas to choose from," said Mindy Johnston, assistant product manager at American Greetings, who was part of the team reviewing the entries. "When we judged the submissions we looked at many things, but mainly it came down to whether or not the joke that was submitted would translate to a final card, and then, who came up with the funniest idea."
Posted on July 30, 2008
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American Greetings to Sell Strawberry Shortcake, Care Bears
 Earlier this month American Greetings had announced Hasbro, Inc. as the new master toy licensee worldwide for both Care Bears and Strawberry Shortcake effective January 2009. This was a statement from American Greetings at the time the deal was announced.
"Both Care Bears and Strawberry Shortcake have a strong history with Hasbro, and we are thrilled to be working with them on our two biggest classic brands," said Tamra Knepfer, Senior Vice President, Consumer Products, American Greetings Properties. "Hasbro has unparalleled experience leveraging evergreen franchises with toy lines at retail and we are incredibly excited about the innovation, marketing, and retail presence that this alliance brings to both brands as we look to grow both here in the U.S. and around the world."
Now Marketwatch is reporting that American Greetings plans to sell Strawberry Shortcake, Care Bears to a privately held Canadian company called the Cookie Jar Group for $195 million. American Greetings has Care Bear cards like these and a number of products featuring both Care Bears and Strawberry Shortcake. A longer article about the sale can be found here.
Posted on July 27, 2008
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American Greetings to Launch Muhammad Ali Cards
American Greetings has announced a licensing agreement with Muhammad Ali Enterprises LLC that will bring the images and famous quotes of Muhammad Ali to the greeting card aisle. The Muhammad Ali collection will debut in mid-January 2008 in anticipation of Black History Month, which is observed annually in February. The first eight cards in the collection will be birthday, thinking of you and anytime designs featuring iconic photos of Ali coupled with some of his most recognized and repeated quotes.
"It is truly an honor to work with such a respected and revered person like Muhammad Ali. His life, career and humanitarian efforts have had a lasting impression on people of every race, religion and ethnicity," said Paul Palmer, Director of Ethnic Card Marketing at American Greetings. "It's a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship, and celebrate their many accomplishments in life. The cards truly capture his spirit and determination in a way that moves others to strive for greatness in much the same way that 'The Greatest of All Time' has done throughout his life."
The Muhammad Ali collection from American Greetings will be available January 21st as part of the Black History Month line in grocery stores, drug chains and supercenters nationwide for $2.99 each. American Greetings and Carlton Cards stores will also carry the line.
Posted on January 18, 2008
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American Greetings Launches South Park Greeting Cards
 American Greetings has signed a licensing deal with Comedy Central that will result in greeting cards using characters from popular Comedy Central shows. The first products to launch include a line of seven South Park cards available now at Target. The partnership also includes licenses for RENO 911!, The Sarah Silverman Program, Mind of Mencia and Lil' Bush. Cards featuring signature South Park soundbytes will debut in January 2008. In a statement American Greetings said they are take their funny cards line very seriously.
We take our funny card business very seriously because we recognize that many people connect with others through humor. Our partnership with Comedy Central is yet another example of our commitment to truly understand what consumers find funny so that we can be sure our products deliver on that," said Michael Brown, Vice President of Licensing for American Greetings. "Comedy Central is a destination for laughs for millions of people every day, and we're proud to be bringing the humor from some of the network's most recognizable shows to life in a new way."
In an effort to ensure the Company continues to create funny cards that resonate with consumers, the humor team at American Greetings conducted a six- month long research project to get to the root of what makes people laugh today. The findings revealed distinct differences in the way men and women use humor to communicate. As the result, American Greetings recently unveiled hundreds of new funny cards that appeal to a woman's sense of humor by highlighting the funny parts of everyday situations and experiences. The licensing agreement with Comedy Central, the #1 cable network in primetime among men 18-24 and men 18-34, allows the Company to create humorous cards that appeal to what men find funny, according to the research.
Greeting card manufacturfers want to keep today's young adults buying paper cards. South Park is defintely a show that is familiar to this demographic.
Posted on September 18, 2007
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