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Random House Launches Tracy Morgan Ecards
Tracy Morgan has launched a series of funny ecards to promote his new book, I am the New Black. You can find the ecards here on the Random House website. It's a clever way to help promote a new book. Maybe more authors will use the concept.
(via Download Squad)
Posted on October 24, 2009
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Recycled Paper Greetings Launching The Onion Greeting Cards
Recycled Paper Greetings (RPG) is introducing a new line of cards from The Onion, a online fake news website. The line includes 12 cards that have the look of an article torn from a newspaper, and include The Onion's funny headlines. One example reads, "Search For Self Called Off After 38 Years," and features a disheveled man lying on a couch in a robe and pajama bottoms as cereal and junk food form a protective barrier around him. Another card, shows a picture of a woman with the headline, "List Of Friends Revised After Birthday Party."
"We are thrilled to introduce these new cards with The Onion because we know that many of our consumers are big fans of the publication," said Jude Rake, CEO, Recycled Paper Greetings. "At RPG we always focus on offering topical humor that shoppers will stop and notice, and few, if any, do that better right now than The Onion."
Posted on September 30, 2009
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Lindsay Lohan Birthday Card From Hallmark
E! Online has found a Lindsay Lohan greeting card from Hallmark. The birthday card pokes fun at Lohan's partying past. The card says "Have some Good Clean fun on your birthday! And when you figure out how let me know!"
Lindsay Lohan's BFF Samantha Ronson turns 31 today, and if you're still stumped as to what to get her—because we all know she doesn't need another fedora—Hallmark has just come up with a simple solution.
How about giving her this card that takes a dig at her gal-pal's troubled past? Surely she would love it, right? After all, who doesn't want to see someone they care about ridiculed for her indiscretions?
The card is clearly part of Hallmark's humor line that parodies celebrities and politicians. They have also made Paris Hilton cards that Paris Hilton sued over.
Posted on August 8, 2008
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Clinton Griffiths Wins American Greetings Humor Contest
American Greetings says about 60,000 people thought they were funny and entered its Think You're Funny? Prove It! caption writing contest. Clinton Griffiths of Derby, KS was awarded the grand prize of $1,000.00. Two runners-up will have their concepts posted on AmericanGreetings.com and will also receive one-year memberships to the site. The contest ran in conjunction with the release of American Greetings' newest line of funny photo cards, Fun Pix. They now have a new contest up called Sounds Funny to Me.
Griffiths submitted copy for a picture of two young boys looking down into the kid's potties they are sitting on. The image resonated with Griffiths, who recently became a father. Inspired by the trials of new parenthood and caring for his seven-month old son, Colton, his caption read, "Sorry your card is late. Dooty called. Happy Belated Birthday."
"I was shocked and delighted to find out I was the winner. My wife Mary Beth didn't believe me at first," Griffiths said. "I've always enjoyed looking at funny photos and thinking of humorous captions to go with them. Those are my favorite types of cards to give family and friends."
The judging was completed by a team at American Greetings, who looked at many factors in deciding the ultimate winner.
"We received a lot of very funny ideas to choose from," said Mindy Johnston, assistant product manager at American Greetings, who was part of the team reviewing the entries. "When we judged the submissions we looked at many things, but mainly it came down to whether or not the joke that was submitted would translate to a final card, and then, who came up with the funniest idea."
Posted on July 30, 2008
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Burger King Greeting Cards Coming This Summer
BizJournals.com reports that Andrews McMeel Publishing has cut a deal with Burger King for a line of greeting cards.
The cards will be available at select retailers starting in mid-summer, Burger King spokeswoman Heather Krasnow said Tuesday.
Financial terms of the agreement weren't disclosed.
Andrews McMeel Publishing, a division of Kansas City-based Andrews McMeel Universal, will design the cards. Recycled Paper Greetings Inc. of Chicago will produce and distribute the cards.
"We're always looking for clever ways for the King to surprise his fans," Russ Klein, Burger King's president of global marketing, strategy and innovation, said in a release. "Now special occasions will be even more memorable thanks to the King."
Will these cards have The King on them? That seems like the smartest move from Burger King. The King has even found his way into Xbox video games.
Posted on March 26, 2008
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American Greetings Launches South Park Greeting Cards
American Greetings has signed a licensing deal with Comedy Central that will result in greeting cards using characters from popular Comedy Central shows. The first products to launch include a line of seven South Park cards available now at Target. The partnership also includes licenses for RENO 911!, The Sarah Silverman Program, Mind of Mencia and Lil' Bush. Cards featuring signature South Park soundbytes will debut in January 2008. In a statement American Greetings said they are take their funny cards line very seriously.
We take our funny card business very seriously because we recognize that many people connect with others through humor. Our partnership with Comedy Central is yet another example of our commitment to truly understand what consumers find funny so that we can be sure our products deliver on that," said Michael Brown, Vice President of Licensing for American Greetings. "Comedy Central is a destination for laughs for millions of people every day, and we're proud to be bringing the humor from some of the network's most recognizable shows to life in a new way."
In an effort to ensure the Company continues to create funny cards that resonate with consumers, the humor team at American Greetings conducted a six- month long research project to get to the root of what makes people laugh today. The findings revealed distinct differences in the way men and women use humor to communicate. As the result, American Greetings recently unveiled hundreds of new funny cards that appeal to a woman's sense of humor by highlighting the funny parts of everyday situations and experiences. The licensing agreement with Comedy Central, the #1 cable network in primetime among men 18-24 and men 18-34, allows the Company to create humorous cards that appeal to what men find funny, according to the research.
Greeting card manufacturfers want to keep today's young adults buying paper cards. South Park is defintely a show that is familiar to this demographic.
Posted on September 18, 2007
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Paris Hilton Sues Hallmark Over Greeting Card
Reuters reports that Paris Hilton is suing Hallmark over a card that shows Paris Hilton as a waitress. The text on the card reads, "Don't touch that, it's hot. What's hot? That's hot." The lawsuit says Hallmark used Paris Hilton's trademarked phrase "That's hot" without permission and also violated Hilton's right to privacy by using her likeness on the greeting card.
Hilton, 26, is suing for an injunction against the U.S. greeting card company and for damages in excess of $100,000, according to the suit filed late on Thursday in U.S. District Court in Los Angeles.
Kansas City-based Hallmark Cards said the card was part of a satirical series that parodied celebrities and politicians.
According to the lawsuit, Hilton's face is superimposed over a cartoon of a waitress serving food to a patron with the dialogue "Don't touch that, it's hot. What's hot? That's hot."
It says the card was selling in the United States for $2.49.
The suit says that Hallmark failed to obtain approval from the hotel heiress for using her image and had damaged her rights to privacy and publicity.
Smoking Gun has an entry with a copy of the lawsuit. A Hallmark representative told TMZ that "Some of Hallmark's new humor greeting cards are parodies of today's most popular celebrities and politicians. These cards take a satirical look at news and gossip surrounding these public figures, including Paris Hilton, and we do not believe Hallmark has violated any of Ms. Hilton's rights."
Another one of Hallmark's Paris Hilton cards from its Shoebox line features Paris Hilton in jail. The text on the card reads, "The Really, Really, Really, Really Simple Life." You can see the card here in an earlier post. The greating card companies have been trying to produce more current events, pop culture and humorous cards lately to compete with the rapidly growing online greetings market.
Posted on September 7, 2007
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American Greetings and Hallmark Turn Topical in Battle Against Ecards
We blogged recently on Greeting Card Search about the new Ellen Degeneres cards from American Greetings and the new line of Pop Goes the Culture cards from Hallmark. An article in the New York Times says this is part of a new topical card trend. Greeting card publishers are moving towards topical cards as they try and compete with electronic greetings. The Times articles says that even though ecards have made a dent in the greetings business 90% of U.S. households still purchase paper greeting cards.
Competing for consumers who spend less time browsing to find the perfect card and who increasingly communicate with friends electronically, the two companies - which dominate the $7.5 billion industry - are appealing to women who, according to their research, like humorous takes on their everyday travails. They also purchase 80 percent of all paper greeting cards.
"Women told us that everyday life had funnier situations than anything that is made up," said Beth Murdoch, director of funny cards for American Greetings, who led the company's six-month look at contemporary humor.
By pushing hard on this genre, the card companies hope to promote the idea that greeting cards can be sent anytime, not just on holidays and special occasions. Given how accustomed people have become to sending funny e-mail messages for no particular reason, they may start to view traditional cards in the same light, the logic goes.
While the paper card market is declining, it is still five times as large as the e-card market, according to the Greeting Card Association, a trade group. Ninety percent of United States households still buy paper greeting cards, and the average household buys 30 a year, the association said.
The article also discusses some of the efforts Hallmark is making to be topical and funny. Hallmark's humor card buyer Stephen B. King told the Times,
"Our goal is to get 80 percent to 90 percent of our customers to laugh out loud by presenting more characters and more real-life situations." In an effort to find out what makes people LOL Hallmark had several dozen of its employees watch YouTube videos and comb through eBay listings.
The Times says nearly one-fifth of the cards in Hallmark's Shoebox line are now tied to current events. Nothing says current events like celebrity gossip so Hallmark has several celebrity cards in stores. There was even a timely "Paris Goes to Jail" card in stores during Paris Hilton's jail sentence.
Popbytes displays a few more of Hallmark's celebrity cards -including cards for Simon Cowell, Martha Stewart and Dr. Phil - in this post. There's also a Fun with Rachael Ray card.
Posted on August 21, 2007
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Ellen DeGeneres Cards Hit Stores
Comedian and talk show host Ellen DeGeneres has a new line of cards in stores as part of deal between DeGeneres and American Greetings. The cards are written in Ellen's humorous style. The publisher's statement says they conducted research to find what's funny today in developing the Ellen Collection.
According to Steven Willensky, Senior Vice President of Sales and Marketing for American Greetings, the collaboration between American Greetings and DeGeneres is the result of extensive research the company conducted to get to the root of what's funny today.
"The research revealed that a majority of women prefer to laugh at material that is more relatable, especially when it's based on everyday situations, and that's the humor that Ellen is known for," said Willensky. "the ellen collection is one of the many ways we are marking the launch of our newest funny cards that find humor in the real-life experiences women encounter."
"I look at having a line of cards as another extension of being a host; helping you wish your loved ones well, piggy-backing on your birthday greetings," DeGeneres said. "I like to be up in the middle of everything and doing it this way is much easier than crashing parties."
Cards in the ellen collection highlight many of the comedian's trademark fashions, like crisp white pants, argyle sweaters and Chuck Taylor-like sneakers. Her love for animals is also incorporated into several designs that show her with "Pig," her white French bulldog.
Pig is indeed featured in a couple of Ellen's cards.
One thank you card shows Ellen and Pig on the front, and says, "Wow. Thanks. Does this mean I have to do something nice for you now?"
A birthday card shows Ellen dancing while Pig looks on. The message reads, "Your birthday makes me wanna dance! - which is weird because I'm in line at the DMV and now everyone's staring at me. Enjoy your day."
It sounds like the line of cards will be a hit. They sound funny, positive and upbeat and spontaneous dancing is always good.
Posted on July 30, 2007
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