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Some Holiday Greeting Card Facts
The AP has reported a few facts about holiday greeting cards.
They say that Holiday cards date to 1843 in Europe and 1875 in the United States. The Greeting Card Association says that holiday cards now account for about 27% of the 7 billion paper cards sold each year.
The U.S. Postal Service expect total holiday mail to fall for the first time in decades. The drop is expected to be from 20 billion last year to 19 billion pieces of holiday mail this year.
The AP also says that according to ettiquette experts at The Emily Post Institute it is acceptable to skip cards to save money.
You can skip cards but you can also send more meaningful cards to less people if you are trying to cut back. ShoppingBlog.com reports that American Greetings and Hallmark started noticing that people were looking for more traditional cards during the 2007 holidays. The big card companies have also come out with more traditional and heartfelt cards this year.
Posted on December 20, 2008
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Hallmark Produces 2008 Presidential Holiday Card
The White House has selected Hallmark Cards, Inc., for the eighth year in a row, to produce the official 2008 presidential holiday card. The cards will be mailed to foreign dignitaries, friends, and family of President and Mrs. George W. Bush. The card image is an exclusive design of a view from the Truman Balcony of the White House.
Artist T. Allen Lawson, a well-known painter from Main, was selected by Mrs. Bush to create the original artwork for the card. Lawson's painting is reproduced on the card, made with recycled paper, as a tip-on on elegant stock with a debossed edge. An embossed gold foil presidential seal highlights the insert page.
President and Mrs. Bush selected the following Bible verse from Matthew and brief message to be incorporated on the card:
Let your light so shine before men, that they may see your good works, and glorify your Father which is in heaven. Matthew 5:16
The card also says, "May your heart and home be filled with the joys of the holiday season."
Hallmark's presidential card project leader Cindy Mahoney was thrilled to work on the card. "I am pleased that Hallmark was chosen by the Bush family to continue the important tradition of sending holiday cards," Mahoney said. "More than ever, people will find comfort and reassurance receiving cards this holiday season with messages of peace, love and appreciation."
Work began on the holiday card in July when a team from Hallmark began collaborating with Mrs. Bush's office.
Hallmark also made holiday cards for Vice President and Mrs. Cheney's official 2008 holiday cards.
Hallmark began making Christmas cards for presidents in 1953, when Dwight D. Eisenhower sent the first White House Christmas card and started what has become a White House tradition. The company has created at least one card for each administration with exception of the Clinton Administration. The 2008 card is the 41st official card created by Hallmark for the White House.
In 1982, Hallmark donated its Presidential Christmas Card Collection to the Smithsonian's National Museum of American History. The Hallmark Visitors Center adjacent to the Kansas City headquarters of Hallmark Cards, Inc., also displays the Presidential Christmas Card Collection.
Posted on December 3, 2008
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Financial Crisis Christmas Cards
The financial crisis has made this holiday period very unpleasant but greeting card publisher Order of St. Nick has a way to add a little cheer and humor. They have released a set of "financial crisis Christmas cards" for the 2008 holiday season. You can see the cards here.
"Humor is essential to making it through tough times," owner and creative director Andrew Shaffer says. "The current global financial crisis is no different. People need to laugh now more than ever, and that's where our Depressing Times(TM) line of holiday greeting cards comes in."
Topics that the cards make light of include the subprime mortgage crisis, high gas prices, unemployment, vanishing 401k, and health insurance woes. The paper greeting cards feature vintage photos from the Great Depression, enhanced with humorous verse such as "Have a Great Depression and a Subprime New Year" and "Obama's new health care plan rocks! I only wish I still had that kidney I sold to pay my heating bill."
Posted on November 5, 2008
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Halloween is the Fastest Growing Greeting Card-Sending Occasion
Halloween is here at last. Americans will spend an estimated $5.77 billion this year on Halloween costumes, candy, decorations and greeting cards, according to the National Retail Federation. And nearly two-thirds of American adults say they plan to celebrate the fall occasion in some way. Below are some statistics and information provided by the Greeting Card Assocation.
- Halloween card-giving is also on the rise. The Greeting Card Association
estimates that approximately 35 million Halloween cards will be exchanged in 2008. Although the majority of these cards are sent to young children, humorous adult-to adult card sending is gaining ground, as oldsters share the fun and delight of a holiday they enjoyed as kids.
- Halloween now ranks as the third largest day for parties in the U.S., behind New Year's Eve and Super Bowl Sunday.
- Americans are also transporting the Halloween spirit into their homes, making it the second-largest holiday for home decoration purchases after Christmas.
- It is also the fastest growing greeting card-sending occasion.
There are large number of website providing electronic Halloween greetings including 123greeting.coms, American Greetings and Blue Mountain. In addition to print cards you find in stores there are always ways to build Halloween cards online. For example, this post on ShoppingBlog.com describes a feature on Hallmark's website that lets you add your own photograph to a cute printed Halloween card. Hallmark will even do the delivery part for you.
Photo (top): Screenshot from American Greeting's "Heard It Through the Graveyard" e-card.
Posted on October 31, 2008
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Brief History of Halloween
The Greeting Card Association has released the following brief history of Halloween. They also say that today approximately 35 million Halloween cards are sold each year in the United States.
Halloween is an ancient festival that evolved from a combination of ancient
religious beliefs and the harvest celebrations of the Celts and their Roman
conquerors.
Many historians believe Halloween can be traced back to the ancient Celts,
whose New Year began on November 1. At the end of October, they celebrated
Samhain, an end-of-harvest festival that marked the beginning of the “dark” or
fallow half of their agrarian year.
This distinctive division between dark and light was also thought to be a time
the spirits of the dead could breach the world of the living. This led people to don masks or costumes as a way to disguise themselves from these spirits. Sometimes townspeople would parade in their disguises to the outskirts of their villages to lure the spirits away from their homes.
As the Romans conquered the Celtic world, they combined their own fall
harvest festival and celebration for the dead with the existing Samhain practices, and the unusual fall celebration continued to evolve.
During the eighth century, Pope Gregory III moved the All Hallows church
festival to the first of November. The night before, October 31, became known as All Hallow's E'en or "Halloween." In modern times, Halloween has always been
celebrated on October 31.
In the United States, Halloween was not widely observed until the 1840s,
when Irish Catholics fleeing from the potato famine brought their Halloween customs to America. Halloween decorations and cards began to appear in America around 1910, although most of them were imported from Germany. When World War I
broke out, imports were curtailed and American companies began to fill the void.
Today approximately 35 million Halloween cards are sold each year in the United States.
Posted on October 27, 2008
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Greeting Card Sites Were Slow on Valentine's Day
What's up with the greeting card websites? You would think they would have been ready for the big influx of traffic on a day like Valentine's Day. The Associated Press reports that a company named Keynote Systems Inc. that checks web traffic found that only 30 percent of their attempts to access several of the major greeting card sites were successful.
Keynote said sites that usually load in two or three seconds were taking an average of 12 seconds or longer.
Problems with Web sites not only frustrate customers but also deprive sites of advertising revenue, especially if a visitor doesn't come back to view or send a card.
The Web site for Hallmark Cards Inc. was inaccessible or slow starting about 6 a.m. EST, according to Keynote. It was back to normal by late morning but got slow again around noon - just as people on the West Coast got to work and opened cards that had arrived in their inboxes, said Shawn White, Keynote's director of external operations.
Keynote said it also spotted problems with 123Greetings.com, and The Associated Press found in a test Thursday afternoon that many pages took several seconds to load. But officials at 123Greetings insisted that less than 1 percent of its visitors experienced slowdowns.
"123Greetings.com experienced record traffic today, one of the highest in its history," the company said in a statement. "Problems at other greeting cards sites caused record volumes of users to come over to our site, and we were happy to welcome them all."
Not at all of the traffic was lost because some people who were unable to access a greeting card website probably tried again later. The greeting card companies will get a shot again a year from now.
Posted on February 17, 2008
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2008 Valentine's Day Greeting Card Trends
Valentine's Day is the second most popular card-sending occasion in the U.S. after Christmas according to the Greeting Card Association (GCA). That's a create and print card from American Greetings pictured on the right. The GCA estimates that 190 million valentine cards will be exchanged this year. If you include children's classroom-exchange valentines that number soars to 1 billion valentines that will be opened on Thursday, February 14.
The GCA says about half of all individual Valentine's Day cards exchanged in the U.S. are given to family members other than a husband or wife. The GCA estiamtes that one-third are destined for a sweetheart or spouse.
Women purchase more than 80% of all Valentine's Day cards. Women also purchase their cards earlier than men. The GCA says men typically wait until the last minute to shop and purchase only one card, which they give to their significant other. Nevertheless, Valentine's Day is the number one holiday for greeting card purchases by American men.
Here are some other facts about greeting cards providing by the Greeting Card Association.
- Approximately one-fourth of individual valentine cards are humorous, with adults aged 35-and-under being the most likely to send humorous cards.
- Valentine's Day is the largest e-card sending occasion of the year. An estimated 14 million e-valentines will be sent in 2008.
- Greeting cards are traditionally the most popular Valentine's Day gift in the U.S., ranking ahead of candy, flowers or dinner out.
- American men may be more serious about Valentine's Day than women. In a national survey for GCA in 2007, 45% of women said they were likely to give a humorous valentine to their sweetheart, compared to only 34% of men.
- The percentage of individual valentines exchanged through the mail in comparison to hand delivery is approximately 50-50.
- Red is the most popular color choice for valentine cards, follow by pink and then white. Hearts, roses, Cupid and lace are traditional valentine card icons.
- Teachers are said to receive more Valentine's Day cards than anyone else in the U.S., largely due to the tradition of classroom valentine exchanges.
- Men tend to purchase more expensive and more romantic valentines than women.
- The first valentines in America were exchanged during the Revolutionary War period. They were handmade and typically featured sentimental verses written in flowing script.
- Esther Howland, a young woman from Massachusetts, was the first regular U.S. publisher of Valentine's Day cards. She sold her first handmade valentine in 1849.
Posted on February 11, 2008
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Hallmark Designs 2007 Presidential Holiday Card
The White House has selected Hallmark Cards, Inc., for the seventh straight year, to produce the official 2007 presidential holiday card. The card was designed by watercolorist David Drummond who was selected by the First Lady Laura Bush.
The card image is an exclusive design of Sylvia Shaw Judson's statue "Gardner" welcoming winter to the Jacqueline Kennedy Garden at the White House.
Artist David Drummond was selected by Mrs. Bush to create the original artwork for the card. Drummond is a well-known watercolorist specializing in landscapes.
Drummond's painting is reproduced on the card as a tip-on on elegant stock with a deckle edge. An embossed gold foil presidential seal highlights the insert page.
President and Mrs. Bush selected the following Bible verse from Nehemiah and brief message to be incorporated on the card:
You alone are the LORD. You made the heavens, even the highest heavens, and all their starry host, the earth and all that is on it, the seas and all that is in them. You give life to everything, and the multitudes of heaven worship you.
These cards will be mailed to friends and family of President and Mrs. George W. Bush as well as to foreign dignitaries.
Posted on December 7, 2007
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Consumers to Spend More on Halloween in 2007
Halloween seems to be getting bigger each and every year. This year retailers are expecting a Happy Halloween. A study from the NRF found that consumers will spend an average of $64.82 this year including an average of $3.92 on Halloween greeting cards.
Halloween party-goers are bobbing for more than just apples. They'll also be on the lookout for candy, costumes and decorations. The average person will spend $23.33 on Halloween costumes (including children's and pet's costumes), though young adults will spend far more. In fact, according to the survey, 18-24 year-olds plan to be the most festive, spending $34.06 on costumes, nearly twice as much as they plan to spend on candy ($19.65). According to the survey, average spending will rise in all categories, including candy ($19.84, decorations ($17.73) and greeting cards ($3.92).
You can search for Halloween greeting cards here on the search engine. You can find some Halloween shopping links here on ShoppersShop.com.
Posted on October 2, 2007
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