E! Online has found a Lindsay Lohan greeting card from Hallmark. The birthday card pokes fun at Lohan's partying past. The card says "Have some Good Clean fun on your birthday! And when you figure out how let me know!"
Lindsay Lohan's BFF Samantha Ronson turns 31 today, and if you're still stumped as to what to get her—because we all know she doesn't need another fedora—Hallmark has just come up with a simple solution.
How about giving her this card that takes a dig at her gal-pal's troubled past? Surely she would love it, right? After all, who doesn't want to see someone they care about ridiculed for her indiscretions?
The card is clearly part of Hallmark's humor line that parodies celebrities and politicians. They have also made Paris Hilton cards that Paris Hilton sued over.
Ellen DeGeneres' Card Collection with American Greetings Video
This video offers a closer look at the Ellen DeGeneres' Card Collection from American Greetings that we blogged about earlier. The video even includes footage of the cards being printed.
Reuters reports that Paris Hilton is suing Hallmark over a card that shows Paris Hilton as a waitress. The text on the card reads, "Don't touch that, it's hot. What's hot? That's hot." The lawsuit says Hallmark used Paris Hilton's trademarked phrase "That's hot" without permission and also violated Hilton's right to privacy by using her likeness on the greeting card.
Hilton, 26, is suing for an injunction against the U.S. greeting card company and for damages in excess of $100,000, according to the suit filed late on Thursday in U.S. District Court in Los Angeles.
Kansas City-based Hallmark Cards said the card was part of a satirical series that parodied celebrities and politicians.
According to the lawsuit, Hilton's face is superimposed over a cartoon of a waitress serving food to a patron with the dialogue "Don't touch that, it's hot. What's hot? That's hot."
It says the card was selling in the United States for $2.49.
The suit says that Hallmark failed to obtain approval from the hotel heiress for using her image and had damaged her rights to privacy and publicity.
Smoking Gun has an entry with a copy of the lawsuit. A Hallmark representative told TMZ that "Some of Hallmark's new humor greeting cards are parodies of today's most popular celebrities and politicians. These cards take a satirical look at news and gossip surrounding these public figures, including Paris Hilton, and we do not believe Hallmark has violated any of Ms. Hilton's rights."
Another one of Hallmark's Paris Hilton cards from its Shoebox line features Paris Hilton in jail. The text on the card reads, "The Really, Really, Really, Really Simple Life." You can see the card here in an earlier post. The greating card companies have been trying to produce more current events, pop culture and humorous cards lately to compete with the rapidly growing online greetings market.
American Greetings and Hallmark Turn Topical in Battle Against Ecards
We blogged recently on Greeting Card Search about the new Ellen Degeneres cards from American Greetings and the new line of Pop Goes the Culture cards from Hallmark. An article in the New York Times says this is part of a new topical card trend. Greeting card publishers are moving towards topical cards as they try and compete with electronic greetings. The Times articles says that even though ecards have made a dent in the greetings business 90% of U.S. households still purchase paper greeting cards.
Competing for consumers who spend less time browsing to find the perfect card and who increasingly communicate with friends electronically, the two companies - which dominate the $7.5 billion industry - are appealing to women who, according to their research, like humorous takes on their everyday travails. They also purchase 80 percent of all paper greeting cards.
"Women told us that everyday life had funnier situations than anything that is made up," said Beth Murdoch, director of funny cards for American Greetings, who led the company's six-month look at contemporary humor.
By pushing hard on this genre, the card companies hope to promote the idea that greeting cards can be sent anytime, not just on holidays and special occasions. Given how accustomed people have become to sending funny e-mail messages for no particular reason, they may start to view traditional cards in the same light, the logic goes.
While the paper card market is declining, it is still five times as large as the e-card market, according to the Greeting Card Association, a trade group. Ninety percent of United States households still buy paper greeting cards, and the average household buys 30 a year, the association said.
The article also discusses some of the efforts Hallmark is making to be topical and funny. Hallmark's humor card buyer Stephen B. King told the Times,
"Our goal is to get 80 percent to 90 percent of our customers to laugh out loud by presenting more characters and more real-life situations." In an effort to find out what makes people LOL Hallmark had several dozen of its employees watch YouTube videos and comb through eBay listings.
The Times says nearly one-fifth of the cards in Hallmark's Shoebox line are now tied to current events. Nothing says current events like celebrity gossip so Hallmark has several celebrity cards in stores. There was even a timely "Paris Goes to Jail" card in stores during Paris Hilton's jail sentence.
Popbytes displays a few more of Hallmark's celebrity cards -including cards for Simon Cowell, Martha Stewart and Dr. Phil - in this post. There's also a Fun with Rachael Ray card.
Hallmark has a new line of cards called Pop Goes the Culture. The cards feature famous lines from popular television shows like Lost and Grey's Anatomy. Other cards in the new line feature quotes from celebrities including Bill Maher, J.K. Rowling and Gwen Stefani. An article on MLive.com about the Hallmark cards gives the following examples.
"Once in a blue moon, people will surprise you ... and once in a while, people may even take your breath away,'' reads one quote from "Grey's Anatomy'' on the outside of a card, with this on the inside: "Thank you for making mine a lifetime of blue moons.''
And there is this from Lost: "You're one of the good ones" on the outside of the card, and inside, "... and I'm one of the lucky ones. Very lucky."
Rocker Gwen Stefani and author J.K. Rowling, the movie Top Gun and TV shows The Office and Cheers are among other sources.
The image on the right is a picture of the Grey's Anatomy card described above. You can see a few more card images here. These cards might work well for people that share a similar interest in celebrities, authors, music or television shows.
Comedian and talk show host Ellen DeGeneres has a new line of cards in stores as part of deal between DeGeneres and American Greetings. The cards are written in Ellen's humorous style. The publisher's statement says they conducted research to find what's funny today in developing the Ellen Collection.
According to Steven Willensky, Senior Vice President of Sales and Marketing for American Greetings, the collaboration between American Greetings and DeGeneres is the result of extensive research the company conducted to get to the root of what's funny today.
"The research revealed that a majority of women prefer to laugh at material that is more relatable, especially when it's based on everyday situations, and that's the humor that Ellen is known for," said Willensky. "the ellen collection is one of the many ways we are marking the launch of our newest funny cards that find humor in the real-life experiences women encounter."
"I look at having a line of cards as another extension of being a host; helping you wish your loved ones well, piggy-backing on your birthday greetings," DeGeneres said. "I like to be up in the middle of everything and doing it this way is much easier than crashing parties."
Cards in the ellen collection highlight many of the comedian's trademark fashions, like crisp white pants, argyle sweaters and Chuck Taylor-like sneakers. Her love for animals is also incorporated into several designs that show her with "Pig," her white French bulldog.
Pig is indeed featured in a couple of Ellen's cards.
One thank you card shows Ellen and Pig on the front, and says, "Wow. Thanks. Does this mean I have to do something nice for you now?"
A birthday card shows Ellen dancing while Pig looks on. The message reads, "Your birthday makes me wanna dance! - which is weird because I'm in line at the DMV and now everyone's staring at me. Enjoy your day."
It sounds like the line of cards will be a hit. They sound funny, positive and upbeat and spontaneous dancing is always good.
E! Online 
Reuters 
Comedian and talk show host Ellen DeGeneres has a new line of cards in stores as part of deal between DeGeneres and American Greetings. The cards are written in Ellen's humorous style. The publisher's statement says they conducted research to find what's funny today in developing the Ellen Collection.
