American Greetings Launches South Park Greeting Cards
American Greetings has signed a licensing deal with Comedy Central that will result in greeting cards using characters from popular Comedy Central shows. The first products to launch include a line of seven South Park cards available now at Target. The partnership also includes licenses for RENO 911!, The Sarah Silverman Program, Mind of Mencia and Lil' Bush. Cards featuring signature South Park soundbytes will debut in January 2008. In a statement American Greetings said they are take their funny cards line very seriously.
We take our funny card business very seriously because we recognize that many people connect with others through humor. Our partnership with Comedy Central is yet another example of our commitment to truly understand what consumers find funny so that we can be sure our products deliver on that," said Michael Brown, Vice President of Licensing for American Greetings. "Comedy Central is a destination for laughs for millions of people every day, and we're proud to be bringing the humor from some of the network's most recognizable shows to life in a new way."
In an effort to ensure the Company continues to create funny cards that resonate with consumers, the humor team at American Greetings conducted a six- month long research project to get to the root of what makes people laugh today. The findings revealed distinct differences in the way men and women use humor to communicate. As the result, American Greetings recently unveiled hundreds of new funny cards that appeal to a woman's sense of humor by highlighting the funny parts of everyday situations and experiences. The licensing agreement with Comedy Central, the #1 cable network in primetime among men 18-24 and men 18-34, allows the Company to create humorous cards that appeal to what men find funny, according to the research.
Greeting card manufacturfers want to keep today's young adults buying paper cards. South Park is defintely a show that is familiar to this demographic.
