American Greetings to Sell Strawberry Shortcake, Care Bears
Earlier this month American Greetings had announced Hasbro, Inc. as the new master toy licensee worldwide for both Care Bears and Strawberry Shortcake effective January 2009. This was a statement from American Greetings at the time the deal was announced.
"Both Care Bears and Strawberry Shortcake have a strong history with Hasbro, and we are thrilled to be working with them on our two biggest classic brands," said Tamra Knepfer, Senior Vice President, Consumer Products, American Greetings Properties. "Hasbro has unparalleled experience leveraging evergreen franchises with toy lines at retail and we are incredibly excited about the innovation, marketing, and retail presence that this alliance brings to both brands as we look to grow both here in the U.S. and around the world."
Now Marketwatch is reporting that American Greetings plans to sell Strawberry Shortcake, Care Bears to a privately held Canadian company called the Cookie Jar Group for $195 million. American Greetings has Care Bear cards like these and a number of products featuring both Care Bears and Strawberry Shortcake. A longer article about the sale can be found here.
Earlier this month American Greetings had announced Hasbro, Inc. as the new master toy licensee worldwide for both Care Bears and Strawberry Shortcake effective January 2009. This was a statement from American Greetings at the time the deal was announced.
