Write Hook Lets Users Mail Customizable Print Cards Online
BizTimes.com reports that two Milkwaukee women recently started a greeting card company called Write Hook. Write Hook lets people send customizable print cards from their computer. The cards cover typical occassions like holidays and birthdays as well as "less typical" moments like divorce, break-ups, menopause and pet loss.
Lori Palay and Seraya Amirthalingam created the company to allow people to create greeting cards for some of the "less typical" moments in life.
Readers can browse hundreds of images and sentiments, and choose elements that express their exact thoughts at the company website (www.writehook.com). The custom cards can then be mailed to recipients.
"I am a cancer survivor, and when I was sick, people were incredibly generous," Palay said. "I was too sick to write thank you notes, and I kept thinking there has to be a better way to do this. There has to be other people who are in my position."
The cards cost between $2.25 and $4. They are printed on 100 percent post-consumer recycled paper. Write Hook also donates five cents from every card sale to charity.
BizTimes.com 