American Greetings has announced its Halloween lineup for 2009, which includes sound envelopes and Talking Heads cards. The National Retail Federation has
said overall Halloween sales will be down significantly but people will still be buying some cards, candy and costumes.
"It's no surprise that people love Halloween--there's fun, fright, and a
little magic in the air," said Mary McClain, creative director, new product
development at American Greetings. "We've infused that same excitement and
spirit into the card aisle so that there's something special to share with
anyone, and we think these new innovations do a great job of that."
American Greetings sound envelopes are now available in fun Halloween themed designs. When opened, the card provide sounds of bubbling cauldrons and cackling witches, ghostly moans, creaky doors and screams. Halloween for American Greetings also marks the return of its popular summer card line, Talking Heads, with an all-new cast of characters including a vampire, witch, skeleton and zombie.
Another addition this year for American Greetings is a line of greeting cards with visual tricks. As the cards are flipped open, a haunting image magically comes to life as skeletons dance and black cats cross your path. Sweet vintage-inspired looks and charming extras have been added to greeting cards that can double as holiday decor such as pop-ups, banners, shadow boxes and word garland.
