Homepage
Greeting Cards Twitter
RSS Feed
|
September, 2007 Archives | Homepage
American Greetings Launches South Park Greeting Cards
American Greetings has signed a licensing deal with Comedy Central that will result in greeting cards using characters from popular Comedy Central shows. The first products to launch include a line of seven South Park cards available now at Target. The partnership also includes licenses for RENO 911!, The Sarah Silverman Program, Mind of Mencia and Lil' Bush. Cards featuring signature South Park soundbytes will debut in January 2008. In a statement American Greetings said they are take their funny cards line very seriously.
We take our funny card business very seriously because we recognize that many people connect with others through humor. Our partnership with Comedy Central is yet another example of our commitment to truly understand what consumers find funny so that we can be sure our products deliver on that," said Michael Brown, Vice President of Licensing for American Greetings. "Comedy Central is a destination for laughs for millions of people every day, and we're proud to be bringing the humor from some of the network's most recognizable shows to life in a new way."
In an effort to ensure the Company continues to create funny cards that resonate with consumers, the humor team at American Greetings conducted a six- month long research project to get to the root of what makes people laugh today. The findings revealed distinct differences in the way men and women use humor to communicate. As the result, American Greetings recently unveiled hundreds of new funny cards that appeal to a woman's sense of humor by highlighting the funny parts of everyday situations and experiences. The licensing agreement with Comedy Central, the #1 cable network in primetime among men 18-24 and men 18-34, allows the Company to create humorous cards that appeal to what men find funny, according to the research.
Greeting card manufacturfers want to keep today's young adults buying paper cards. South Park is defintely a show that is familiar to this demographic.
Posted on September 18, 2007
Permalink | Digg this | Blog links to this post: Google | Technorati | Comments (View) |
| |
Paris Hilton Sues Hallmark Over Greeting Card
Reuters reports that Paris Hilton is suing Hallmark over a card that shows Paris Hilton as a waitress. The text on the card reads, "Don't touch that, it's hot. What's hot? That's hot." The lawsuit says Hallmark used Paris Hilton's trademarked phrase "That's hot" without permission and also violated Hilton's right to privacy by using her likeness on the greeting card.
Hilton, 26, is suing for an injunction against the U.S. greeting card company and for damages in excess of $100,000, according to the suit filed late on Thursday in U.S. District Court in Los Angeles.
Kansas City-based Hallmark Cards said the card was part of a satirical series that parodied celebrities and politicians.
According to the lawsuit, Hilton's face is superimposed over a cartoon of a waitress serving food to a patron with the dialogue "Don't touch that, it's hot. What's hot? That's hot."
It says the card was selling in the United States for $2.49.
The suit says that Hallmark failed to obtain approval from the hotel heiress for using her image and had damaged her rights to privacy and publicity.
Smoking Gun has an entry with a copy of the lawsuit. A Hallmark representative told TMZ that "Some of Hallmark's new humor greeting cards are parodies of today's most popular celebrities and politicians. These cards take a satirical look at news and gossip surrounding these public figures, including Paris Hilton, and we do not believe Hallmark has violated any of Ms. Hilton's rights."
Another one of Hallmark's Paris Hilton cards from its Shoebox line features Paris Hilton in jail. The text on the card reads, "The Really, Really, Really, Really Simple Life." You can see the card here in an earlier post. The greating card companies have been trying to produce more current events, pop culture and humorous cards lately to compete with the rapidly growing online greetings market.
Posted on September 7, 2007
Permalink | Digg this | Blog links to this post: Google | Technorati | Comments (View) |
| |
|
The Writers Write Lifestyle Network
|
|