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August, 2008 Archives | Homepage
Hallmark Launches Gay Marriage Cards
 Hallmark is seeing dollar signs at California's recent decision to allow same-sex marriage. The Associated Press reports that Hallmark has added
"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said.
Hallmark's largest competitor, American Greetings Corp., has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships.
Hallmark started offering "coming out" cards last year, and the four designs of same-sex marriage cards are being gradually released this summer and will be widely available by next year. No sales figures were available yet.
"When I have shopped for situations like babies or weddings for gay friends I have good luck in quirky stores," said Kathryn Hamm, president of the Web site gayweddings.com.
"But if you are just in a generic store ... the bride and groom symbol or words are in most cards," she said. "It becomes difficult to find some that are neutral but have some style."
The AP says Hallmark competitor American Greetings has no plans at this time to add gay marriage cards. The AP also says that Hallmark will let its retail stores choose whether or not they want to carry the cards. Last year Hallmark launched "coming out" cards. Those cards and Hallmark's new gay wedding cards have been denounced by American Family Association reports Bgay.com.
Posted on August 25, 2008
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Lindsay Lohan Birthday Card From Hallmark
 E! Online has found a Lindsay Lohan greeting card from Hallmark. The birthday card pokes fun at Lohan's partying past. The card says "Have some Good Clean fun on your birthday! And when you figure out how let me know!"
Lindsay Lohan's BFF Samantha Ronson turns 31 today, and if you're still stumped as to what to get her—because we all know she doesn't need another fedora—Hallmark has just come up with a simple solution.
How about giving her this card that takes a dig at her gal-pal's troubled past? Surely she would love it, right? After all, who doesn't want to see someone they care about ridiculed for her indiscretions?
The card is clearly part of Hallmark's humor line that parodies celebrities and politicians. They have also made Paris Hilton cards that Paris Hilton sued over.
Posted on August 8, 2008
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