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January, 2008 Archives | Homepage
American Greetings to Launch Muhammad Ali Cards
American Greetings has announced a licensing agreement with Muhammad Ali Enterprises LLC that will bring the images and famous quotes of Muhammad Ali to the greeting card aisle. The Muhammad Ali collection will debut in mid-January 2008 in anticipation of Black History Month, which is observed annually in February. The first eight cards in the collection will be birthday, thinking of you and anytime designs featuring iconic photos of Ali coupled with some of his most recognized and repeated quotes.
"It is truly an honor to work with such a respected and revered person like Muhammad Ali. His life, career and humanitarian efforts have had a lasting impression on people of every race, religion and ethnicity," said Paul Palmer, Director of Ethnic Card Marketing at American Greetings. "It's a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship, and celebrate their many accomplishments in life. The cards truly capture his spirit and determination in a way that moves others to strive for greatness in much the same way that 'The Greatest of All Time' has done throughout his life."
The Muhammad Ali collection from American Greetings will be available January 21st as part of the Black History Month line in grocery stores, drug chains and supercenters nationwide for $2.99 each. American Greetings and Carlton Cards stores will also carry the line.
Posted on January 18, 2008
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